How to Start a Successful Internet Business

Being successful on the internet begins with having a Website. It doesn't matter if you are selling 1 product/service or if your selling 1,259 products and services. There are 3 basic parts of a Website:

1. Your Storefront (Homepage)

2. Your Product Display (Subsidiary Pages)

3. Your Cash Register (Online Order Form)
   

Your job as a cyberpreneur is to use every sales/advertising/marketing strategy in the book to get people to your storefront. And then get them from the storefront to the cash register CH--CHING!!!

THE BASIC STEPS TO PUTTING UP A WEBSITE

1. Choose a Web Host - A Web Host is a company that puts your business on the Internet with your own Website. Most Internet Service Providers (ISP's) offer Web Hosting services. Or you can search the web for "web hosting services". Your web host will usually charge a set-up fee to get started, and a monthly fee to keep your Website active.

2. Start with the least expensive - Most basic, no frills web hosting package provided by your web host. The key here is to get up-and-running as quickly and as inexpensively as possible so you can get your feet wet and test your business idea. You can modify your Website, add to it, and change it - anytime.

3. Carefully outline and organize the material you want to place on your Website. Your Website must be EASY to use. The design of the site must make it easy for the user to navigate and not get lost.

HOME PAGE

The Home Page can be likened to a table of contents or storefront which allows visitors the ability to choose what part of the site to visit and in effect get a short tour of what your business offers. You must design wording and layout for your site that will:

TEXT

Designing an appealing, eye-catching Website does not always require the use of graphic images. Skillful use of words gives you the ability to exploit some of the sales techniques used by successful advertisers. You can truly make hundreds even thousands of dollars each month with very little effort once you create an effective sales message. Most successful advertisements are written according to a simple "master formula" called AIDA which means:

A - Attention: Attract the "attention" of the reader with a compelling headline or question. Include attention grabbing words such as: FREE, FAT, RICH, SEX, etc,...

I - Interest: "Interest" the ad reader in the product by pointing out one or more of the major benefits of your product (i.e. lose weight, make more money, look better, etc...)

D - Description: Describe your product in detail including any and all bonuses, discounts, etc,...

A - Action: Demand "action" from the reader (i.e. Order Now!..., Email for further details..., etc...)

MIRROR PAGES

A mirror page is a simple Web page that you create for the sole purpose of driving traffic to your main Web site. On this Web page will be links and banners that will advertise your main Web site. The visitors to this page will simply click on the links and they will arrive at your MAIN SITE. The following is a real-life, proven example to show how it works:

EXAMPLE: Let's say your company sells power tools. Most people do NOT go on the internet looking for power tools. Most people go on the internet looking for information about things that interest them. Your strategy is to choose a topic of interest related to your product, like "Home Improvements" or "Home Repairs". Create a Web page called "FREE Home Repair Tips." On this Web page will be links and banners that will advertise your "Power Tools" Web site. How many Home Repair enthusiasts use power tools? All of 'em! The visitors to "FREE Home Repair Tips" will simply click on the links and they will arrive at your "Power Tools" Web site.